this has been achieved in part through its use of the media. nhk world's kohei tsuji reports. >> reporter: israel's bombardment of gaza lasted for eight days and killed over 170 palestinians. a radio station run by hamas remained on air throughout that time and has continued its anti-israel broadcasts even since the end of the fight. this is a radio station related to hamas. in order to tell their side of the story, they will do whatever it takes. these children lost close family members in the bombardment. they have been brought in the studio to stoke people's anger and boost support for hamas. >> translator: we're just reporting the reality of the situation. we aren't broadcasting propaganda or trying to scare people. >> reporter: hamas cannot match israel's overwhelming military strength. to make up for that, the islamic movement hit back during the fighting through a war of words. they released a video claiming to have captured an israeli unmanned aircraft. in fact, the aircraft shown is different from an actual israeli drone. the video app